Senior Regional Marketing Manager - UK & EU at Kraken - May 24

< Back to results

Senior Regional Marketing Manager - UK & EU

Kraken Jobs · UK - Remote · Marketing & Communications
Kraken logo
This job post has now expired. Please see the other Kraken jobs available.
Job Overview

The Regional Marketing team is new to the Kraken marketing org and is responsible for driving the growth and adoption of Kraken in select priority countries. In this role, you will work closely with the Head of Regional Marketing, Regional/Country Managing Directors, Regional Operations, Product, Marketing, Legal, Finance, Data Intelligence, and various other teams across the company to develop and execute country marketing strategies that maximize the success of Kraken and drive value for our clients in specific locales.

The ideal candidate will have strategy and leadership experience in creating innovative and engaging marketing initiatives and programs in a results-driven, growth-focused, and sometimes ambiguous environment. You have shown success improving metrics across Awareness, Consideration, Acquisition, Onboarding, and Ongoing Engagement, and developed ambitious experimentation roadmaps for continuous innovation, all with a data-driven, customer-centric approach.

The Opportunity

  • Identify what is most needed and most compelling to existing and potential clients in priority countries – and feed those insights back into the organization to influence regional and product strategy, prioritization, marketing, investment, and related messaging.
  • Lead the cross-functional development and execution of country marketing strategies and plans designed to drive desired business critical metrics (e.g., awareness, consideration, trial, adoption).
  • Monitor, analyze, and report on local marketing program performance and make recommendations to improve both the product offering itself and related marketing and messaging.
  • Identify and deliver new marketing opportunities to drive growth for Kraken in priority countries through brand, acquisition, incentives and promotions, engagement, partnerships, or other programs, with the potential to deliver client value at scale.
  • Partner with Managing Directors, Regional Operations, Product, and Marketing to deeply understand the business including vision, near-term and long-term goals, operations, technology, regulatory requirements, gaps & opportunities, and the P&L.
  • Lead the annual marketing planning process for select regions and countries, and continue to optimize and iterate on that plan throughout the year.
  • Identify and socialize key country needs and unmet growth opportunities through partnerships with Consumer Insights, UX research, 1st and 3rd party research, Analytics and Data Intelligence.
  • Partner with Brand to extend the Kraken brand narrative in priority regions and countries, defining the positioning, product features, and RTBs needed to deliver our promise to local clients.
  • Lead cross-functional teams in the development of go-to-market strategies and plans designed to drive KPIs. Work with marketing channel and capability owners (Media, Organic, Lifecycle, Social, Partnerships, etc.) and Creative teams, to support appropriate plans, including people and budgetary investment levels.

Skills you should HODL

  • Experience (8+ years) in product, product marketing, brand management, or integrated marketing - preferably with a fintech company/brand and/or technology company/brand.
  • Success in entering new countries and/or launching and scaling products and services that both drive the business and strengthen the brand.
  • Proven ability to lead in a matrixed environment.
  • Strong analytic skills and the ability to drive data-driven recommendations and decision-making.
  • Experience creating integrated marketing plans to support country and/or product launch and expansion efforts.
  • Expertise in one or more marketing channels a plus, particularly Acquisition and Lifecycle.
  • Ability to quickly grasp and develop acumen for regulatory, compliance, product, and cultural nuances across multiple countries.
  • Ability to confidently analyze business results and report performance to executive leadership and cross-functional teams.
  • Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and environment, and meet deadlines.
  • MBA Preferred.
  • Must love, have experience and/or be very interested in crypto.
This role reports into the Head of Regional Marketing.
Location Tagging: #US #EU #Canada #UK #LI-AG1

More Jobs at Kraken

Kraken Overview

Kraken, a dependable and safe platform for trading digital assets, is committed to driving the widespread acceptance of cryptocurrency, thereby empowering you and everyone else globally to attain economic independence and inclusivity.

Website Twitter LinkedIn Job Archive

Kraken Jobs by Location

Check below to see all of the open Kraken jobs organised by office location.

Kraken Jobs by Team

Check below to see all of the open Kraken jobs organised by team.

Latest Crypto Blog Posts

From Blockchain To Bureaucracy: Web3 Vs Civil Service Jobs

In recent years, the job market in the UK has seen a significant evolution with the emergence of Web3 jobs alongside traditional roles in the Civil Se...

Posted by Jane Lepson · 4th November 2023 12:53 PM

The Role Of Cryptocurrency In Decentralized Digital Identity Solutions

Cryptocurrency, often associated with financial transactions and investments, has an important role to play in the development of decentralized digita...

Posted by Jackson Matlock · 2nd August 2023 12:14 PM

The Impact Of Cryptocurrencies On The Aerospace And Defense Industry: A New Era Of Innovation

Cryptocurrencies have been a game changer for the financial industry, but their impact is now being felt in other sectors as well. One such sector is ...

Posted by Jackson Matlock · 2nd August 2023 05:38 AM

Understanding Cryptocurrency Trading Regulations: Compliance And Legal Considerations

Cryptocurrency trading has become increasingly popular over the years, but it has also come under increased scrutiny from regulators and lawmakers. Un...

Posted by Sean Lakers · 1st August 2023 11:31 AM

Cryptocurrency And The Medical Industry: A New Era Of Patient Care And Innovation

Cryptocurrency and blockchain technology have been making waves in the finance industry for some time now, but their potential applications outside of...

Posted by Tommy Layton · 31st July 2023 01:38 AM

The Role Of Cryptocurrency In Decentralized Finance (DeFi) Derivatives Markets

Decentralized finance (DeFi) is an emerging sector in the cryptocurrency industry that is rapidly gaining traction. DeFi aims to provide an alternativ...

Posted by Tommy Layton · 30th July 2023 11:38 AM

The Impact Of Cryptocurrencies On The Media And Entertainment Industry: A New Era Of Creativity

The Rise of Cryptocurrencies in the Media and Entertainment Industry The rise of cryptocurrencies has not only revolutionized the financial industry ...

Posted by Ramon Cretlin · 30th July 2023 04:40 AM

Understanding Cryptocurrency Trading Platforms: From Centralized To Decentralized Exchanges

Cryptocurrency trading platforms have revolutionized the way we buy, sell, and exchange digital currencies. These platforms come in different forms, i...

Posted by Jane Lepson · 30th July 2023 07:26 AM

Cryptocurrency And The Consumer Goods Industry: A New Era Of Retail And Manufacturing

The consumer goods industry is on the verge of a major transformation, thanks to the rise of cryptocurrency. With blockchain technology enabling secur...

Posted by Ramon Cretlin · 27th July 2023 11:40 AM

The Role Of Cryptocurrency In Decentralized Intellectual Property Solutions

As the world becomes more digitized, intellectual property protection has become a more complex task. Intellectual property, including patents, tradem...

Posted by Jackson Matlock · 27th July 2023 12:14 PM