Copywriter

21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares and Amun, and its mission is to build bridges into the crypto world.

21Shares is the world’s largest issuer of cryptocurrency exchange traded products (ETPs) and is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares mission is to make crypto easy.

Amun is a blockchain infrastructure company focused on making purchasing crypto more accessible by offering a suite of tools for passive strategies across major DeFi platforms. Amun’s mission is to simplify your crypto journey.

The company was founded in 2018 by Hany Rashwan and Ophelia Snyder and is a global organization, with offices in Zurich and New York. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.

21.co is seeking a dynamic and talented copywriter to work within the marketing team and execute on a wide variety of projects. From campaigns to social posts to new product launches and more, this person will have a hand in not only delivering excellent copy on fun and challenging projects, but also shaping the brand(s) tone and voice. This is a real opportunity to have an impact on a company full of incredibly smart and talented people, in an industry that has so much potential.

Responsibilities

• Help define the tone and voice for the first and largest crypto ETP in the world
• Be an authority within our company on how we communicate with our audience utilizing effective and consistent language
• Write copy for projects such as:
• Product marketing/ETPs
• Marketing campaigns
• New product launches
• Marketing website updates
• UX and product copy updates

Requirements

• 7+ years of experience writing copy for brands in house and/or at agencies
• An ability to discuss and define how a brand shows up in the world
• A knowledge of, and/or affinity for crypto and financial products
• Comfortable with working in a fast paced, ever changing environment
• The power to think both big and small. Sometimes at the same time.
• A team player and a decent human being
• Also, must write good

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $80,000 - $125,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.