Senior Manager of Demand Generation

BitGo is the leader in digital asset financial services, providing institutional investors with custody liquidity, and security solutions. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through our prime brokerage services and acts as the custodian for WBTC. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, we launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo’s customer base includes the world’s largest cryptocurrency exchanges and institutional investors and spans more than 50 countries. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners. The Senior Manager of Demand Generation is responsible for the strategy and implementation of demand generation programs and marketing operations. We’re looking for an experienced marketer who has a solid understanding of business operations, strong communications skills, and a passion for data analysis, metrics, and reporting. We need someone to build the demand generation function from the ground up.You will:

• Define the demand generation vision and strategy to support BitGo’s sales goals.
• Build and manage the team, programs and infrastructure required to execute the strategy.
• Oversee budgets and track spend on marketing programs while measuring cost of acquisition.
• Design funnel KPIs and implement analytics to guide the execution.
• Lead development of personas and customer segmentation.
• Work with sales to define and optimize sales motions.
• Develop, execute, and analyze campaigns across a wide spectrum of acquisition and upsell channels.
• Drive marketing automation expertise across the business, with emphasis on lead acquisition, lead nurturing, lead scoring, lead management, and driving funnel stage improvements.
• Actively monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer acquisition, contact acquisition and activity.
• Provide marketing, sales, and business leaders with analysis for marketing investments, pipeline impact, and goal setting.

Requirements
BitGo is looking for people who are passionate about their craft, take full ownership for their work and projects, and believe in transparent and collaborative culture with the goal of making BitGo successful. Main requirements:

• 5+ years experience in enterprise software marketing/demand generation.
• Successful track record of marketing to financial services organizations.
• Extensive experience and expertise with SFDC and Marketo.
• Proven track record of leading successful demand generation programs with a breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting and analysis.
• Demonstrable results in improving sales pipeline/funnel close and conversion ratios.
• Experience with multi-channel marketing, including multi-touch marketing automation-based campaigns.
• Experience developing and running ABM programs.
• Ability to think strategically, but also have exceptional attention to detail in execution.
• Ability to analyze quantitative data to determine program effectiveness, ROI, forecasting.
• Budget management experience and financial analysis skills.
• Excellent verbal, written, and interpersonal skills.
• Team player with the ability to develop effective working relationships across organizations.
• Bachelor’s degree in business, marketing, or a related discipline.

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of open communication, collaboration, accountability, craftsmanship, and a client first approach. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want to be part of the team that changes the world’s financial markets.

Here are some of the benefits* of working at BitGo:

• Competitive base salary, bonus and stock options
• 100% company paid health insurance for employee, partner and dependents
• 4% 401k company match (no wait period)
• Paid parental leave, paid vacation
• Free commute and parking pass; 5 min from Caltrain
• Free custom lunches, dinners and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and inspiring startup environment