Member of Marketing Team, Product Marketing at Anchorage Digital - Apr 24

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Member of Marketing Team, Product Marketing


Anchorage Digital Jobs · US - Remote · Marketing & Communications
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Job Overview

The Marketing Team’s goal is to accelerate Anchorage Digital’s growth by focusing our activities on increasing brand awareness, growing our client base, perpetuating our culture internally and externally, and promoting a healthy and robust market for digital assets. This Member of the Marketing Team is essential to our growth efforts in getting in front of our target clients and showing them we can meet their needs. This role will work closely with sales, business development, product, engineering, and the business lines to create effective and innovative product content for our clients.

As a Member of the Marketing Team, Product Marketing, you will:

  • Create product marketing content that will accelerate Anchorage’s growth
  • Contribute to and help maintain a suite of world-class product marketing collateral such as decks, one-pagers, landing pages, etc. that assists in client conversion and establishes Anchorage as a trusted advisor
  • Develop creative material to support our business lines, products, and client activities
  • Collaborate closely with product, engineering, sales, and business development
  • Conduct competitive intelligence research Build on our client understanding by documenting personas and identifying meaningful moments to introduce product value
  • Implement campaigns and go-to-market efforts to promote new product capabilities to prospective and existing clients
  • Develop expertise in Anchorage’s product offerings and evolve our positioning, messaging, and differentiation

You may be a fit for this role if you are:

  • Passionate about how crypto will transform financial services and closely follow market trends
  • Experienced in product marketing with a crypto or Fintech background
  • Excited about creating innovative product collateral that addresses client needs
  • Confident as a copywriter and can craft language for diverse audiences
  • Comfortable in an individual contributor role within a high-functioning and collaborative team
  • Solutions-oriented and are constantly looking for ways to improve and learn
  • Able to thrive in a fast-paced environment and are comfortable taking risks
  • Data-driven with an appetite to uncover client insights and measure the impact of product marketing efforts

Although not a requirement, bonus points if:

  • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

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Anchorage Digital Overview

Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. With the first federally chartered crypto bank in the US, Anchorage Digital offers institutions an unparalleled combination of secure custody, regulatory compliance, product breadth, and client service.

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