Content and Social Media Manager at Binance - Apr 24

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Content and Social Media Manager


Binance Jobs · Worldwide - Remote · Marketing & Communications
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Job Overview

Responsibilities:

  • Lead and execute the content marketing strategy to generate compelling content to increase brand awareness, drive leads and conversion of VIP tiers
  • Create content initiatives including blog and newsletter
  • Support the content review of all external content materials on behalf of the VIP BU
  • Work closely with growth marketing, SEO, Product Marketing, and PR to define and drive product and educational narratives
  • Work across different internal BU to identify storytelling opportunities, write content and work with the creative team to produce sleek banner designs
  • Grow user base by leading the strategy and execution of social media platforms and local channels (Twitter and LinkedIn) and increase the awareness of the our brand in fun, interactive and informative ways
  • Create educational, thought-leadership and engaging content for the VIP & Institutional BU
  • Organize and implement the social media and promotional growth campaigns according to our marketing calendar and through collaborating with other BUs
  • Work with affiliates, angels and KOLs to grow our BU awareness
  • Support sales team in organizing VIP-specific events (logistics and planning) including VIP swag co-ordination
  • Record data analytics of social media channels and website traffic

Requirements:

  • Educational background in a relevant field i.e. communications, journalism, marketing, or proven experience in such fields
  • 3+ years professional experience running and growing an audience on social media (Twitter and LinkedIn)
  • Great passion for or has worked in the crypto industry
  • Organized, solutions focused, resourceful, with a strong sense of initiative
  • English native or business level
  • Adapt to flexible working hours and remote collaboration
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire

More Jobs at Binance


Binance Overview

Binance is globally recognized as the top provider of blockchain and cryptocurrency infrastructure, boasting a suite of financial products that notably include the world's most voluminous digital asset exchange. With a user base that reaches into the millions globally, Binance is committed to augmenting monetary freedom for its users. The platform offers an unparalleled selection of crypto-based services and products, which encompass various domains like trading and finance, education, data and research, social good, as well as investment and incubation. Additionally, it provides solutions for decentralization and infrastructure, among other offerings.

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