Creative Director

Kraken Jobs · Worldwide - Remote · Product & Design

This job post has now expired. Please see the other Kraken jobs available.

Job Overview

The Brand and Creative team at Kraken consists of a world class team working on bringing Kraken's mission and brand to life and on-boarding the World to Crypto.

The creative arm of kraken are responsible for coming up with campaign ideas that reflect the Kraken brand and soul and cement Kraken as a world changing, cultural icon, while ensuring a consistent voice, tone and visual style across Kraken branded surface (website, owned social, advertising, and partnerships).

The efforts of the Brand and Creative team is to inspire and engage both our existing and future clients, helping to grow Kraken and further the adoption of cryptocurrency.

The Creative Director is responsible for creating the killer ideas to get people excited to try Kraken: proactive and reactive, for crypto natives and noobs alike, from TV ads to social campaigns to activations around our Williams Racing partnership and more. Youâ€™ll apply a creative strategy lens to every Marketing brief to ensure everything we put out in the world is inspiring and on-brand, working closely with Brand Design and our AORs to bring the work to life. You need to feel at-home guiding the creative production of a TV commercial just as much as creating a NFT wearables concept or a social post for Bitcoin Pizza Day.

The Opportunity

Generate high quality, delightful creative concepts, productions and copy, partnering with designers, researchers, animators, content specialists, and engineers to bring them to life.
Maintain the highest quality creative, brand vision, and messaging consistently across all channels
Generate big ideas that insert Kraken into culture and establish Kraken as a leader in the crypto revolution
Respond quickly to current events with reactive concepts to leverage in campaigns and on social media
Leverage emerging technologies like AI to quickly iterate and launch creative content
Guide creative agencies in the development of our brand platform and advertising campaigns, leaning on your unique vision to challenge ideas and push the creative to new heights
Design the creative strategy to guide our Design team in the creation of Marketing assets
Develop and maintain smooth workflows collaborating with other teams across the company
Lead Krakenâ€™s long term creative strategy for Marketing in order to solve a variety of complex business challenges within a fast paced crypto environment.
Assess creative performance, leveraging qualitative and quantitative insights, and bring a iterative test-and-learn mindset to the process
Be a role model for collaboration and design excellence
Coach team members and support their professional development and interests, including conducting bi-annual performance reviews
Additional duties and responsibilities as assigned

Skills you should HODL

A strong online portfolio showcasing detail-oriented creative work, strategic thinking and provocative creative
Mastery of Adobe CC, and Figma
Experience leading and designing creative campaigns and brand-level advertising, from TV commercials to events to PR stunts and social.
Set clear objectives, KPIâ€™s and overall success measures.
Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.
Natural storyteller; confident and experienced at presenting work for buy-in at executive level
Desire to thrive within a fast-paced, emerging industry with a variety of design challenges
Crypto experience a plus

Job added on Monday 29th May 2023

More Jobs at Kraken

Kraken Overview

Kraken, a dependable and safe platform for trading digital assets, is committed to driving the widespread acceptance of cryptocurrency, thereby empowering you and everyone else globally to attain economic independence and inclusivity.

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Crypto Company added on Monday 22nd May 2023

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