Product Content Creator (CeFi) at OKX - Apr 24

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Product Content Creator (CeFi)


OKX Jobs · Singapore · Marketing & Communications
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Job Overview

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As an integral part of our Marketing team, you'll have the opportunity to craft and launch impactful content to help educate and engage the crypto curious and everyday trader . It's an exciting time to be in the crypto industry, and your work will play a role in driving the growth and adoption of decentralized technology. About the team: The product content creator sits within the Product Marketing function, which tells our product’s story to the market. We directly impact the business by working closely with Product and Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition and engagement. What you will do:

  • Develop and drive a comprehensive content strategy tailored to YouTube, TikTok, and Twitter, aimed at driving brand awareness, user education, and customer engagement.
  • Script, film, and edit high-quality video content, including tutorials, explainer videos, product showcases, interviews, and engaging short-form content.
  • Supplement video content with engaging and informative blog articles for product walkthroughs and how-to guides aligned with the overall content strategy and SEO best practices.
  • Translate product value propositions and complex technical concepts into clear, user-friendly, and compelling content that aligns with promotional campaigns, product launches, and other marketing initiatives.
  • Collaborate with our SEO team to optimize content for search, including the effective use of tags, titles, descriptions, and thumbnails.
  • Develop a content calendar that outlines the topics, themes, formats, and distribution channels for each piece of content.
  • Stay up-to-date with the latest developments in the cryptocurrency industry, and integrate relevant topics and themes into the content strategy.
  • Follow the most recent trends and strategies to optimize audience engagement and channel growth.
  • Define and track key content performance indicators (KPIs) and adjust the strategy based on data to improve engagement and growth.

What we look for in you:

  • 7+ years of professional experience as a content creator, content strategist, content marketer, or similar function.
  • Strong interest and experience in cryptocurrency trading and blockchain technology is required
  • Knowledge of content growth strategies and ability to deliver an actionable content roadmap
  • Excellent storytelling skills and a passion for content development.
  • Ability to break down complex technical concepts into simple engaging content.
  • Strong project management skills and can drive multiple projects within an agreed timeline
  • Excellent problem-solving skills with the ability to take an entrepreneurial approach to resolve challenges

More Jobs at OKX


OKX Overview

Established in 2017, OKX has emerged as a global leader among cryptocurrency spot and derivatives exchanges, harnessing the power of blockchain technology to transform the financial landscape with a diverse and sophisticated portfolio of products, solutions, and trading tools. With a user base of over 20 million across more than 180 regions worldwide, OKX is dedicated to creating an immersive platform that invites individuals to delve into the realm of cryptocurrency. Besides operating a top-tier DeFi exchange, OKX offers OKX Insights - a research arm at the forefront of the latest cryptocurrency trends. Driven by its unwavering commitment to innovation and an extensive suite of crypto products and services, OKX envisions a future where financial access is underpinned by blockchain and decentralized finance.

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