Sr. Manager, Social Media & Influencer Marketing - UAE at OKX - Apr 24

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Sr. Manager, Social Media & Influencer Marketing - UAE


OKX Jobs · Dubai · Marketing & Communications
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Job Overview

You’ll be joining the smart and supportive Social Media Team that is charged with creating experiences that attract and retain new customers to OKX.

Our growing social media team drives various global brand awareness initiatives and manages product marketing initiatives to acquire and retain customers. In addition to engaging with customers through social media, the social team promotes other aspects of the business through social content.

You'll partner closely with Affiliate, Product Marketing, Engineering, Partnership, Content teams to create world-class influencer content. You are part project manager, part creative genius. Additionally, you’lll assist with a variety of social media initiatives to grow the business and position OKX as a cultural zeitgeist.

What You’ll Be Doing:

  • Collaborate with social media team to integrate influencer marketing campaigns with broader marketing/social media efforts
  • Collaborate with affiliate team and KOLs on a daily basis to get content rolled out
  • Develop briefs for influencers to create content
  • Review content developed by influencers to ensure it aligns with our brand voice and strategic messaging
  • Develop a strong understanding of OKX’s products, features and brand efforts to effectively communicate with and support influencers
  • Evaluate campaign ROI and efficiency metrics to identify growth opportunities
  • Monitor and analyze influencer marketing metrics to identify trends and opportunities for improvement
  • Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
  • Develop a community engagement strategy and engage back with influencers around the world
  • Generate and present reports on campaign performance

What We Look For In You:

  • Solid experience in social media
  • Thorough understanding of current social media and influencer marketing trends
  • Prior experience leading influencer marketing campaigns
  • Emotionally intelligent
  • Leadership qualities - be able to prioritize right and align expectations effectively
  • Ability and acumen to marry creativity with data
  • Learner mindset
  • Ownership mentality
  • Close the loop on a task before proceeding to the next one
  • Efficient project management

Nice to Haves:

  • Influencer marketing experience
  • Understanding, experience and/or interest in crypto
  • Photography and video editing skills

Perks & Benefits

  • Competitive total compensation
  • Comprehensive insurance coverage for employees and their dependants
  • More that we love to tell you along the process!

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OKX Overview

Established in 2017, OKX has emerged as a global leader among cryptocurrency spot and derivatives exchanges, harnessing the power of blockchain technology to transform the financial landscape with a diverse and sophisticated portfolio of products, solutions, and trading tools. With a user base of over 20 million across more than 180 regions worldwide, OKX is dedicated to creating an immersive platform that invites individuals to delve into the realm of cryptocurrency. Besides operating a top-tier DeFi exchange, OKX offers OKX Insights - a research arm at the forefront of the latest cryptocurrency trends. Driven by its unwavering commitment to innovation and an extensive suite of crypto products and services, OKX envisions a future where financial access is underpinned by blockchain and decentralized finance.

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