Senior Financial Analyst, Marketing FP&A

The Business FP&A team is part of the broader FP&A team. Our main objective is to provide CFO-level partnerships to the following Core business areas; Customer Experience, IT, Enterprise Architecture & Applications (EAA), Corporate Development, Strategy Execution & Analytics, Marketing and Communications.

What you’ll be doing (ie. job duties):

• Support the development of the annual budget and ongoing forecasting processes, including variance analysis and trend identification.
• Review month-end close activities in collaboration with the Accounting team and be a subject matter expert for any Marketing related costs across the company.
• Update weekly and monthly presentations and provide relevant context for business reviews with leaderships.
• Develop tools and resources to drive insights related to budget allocation, attribution analysis and financial reporting which will guide decision making.
• Establish quarterly marketing performance reporting and analysis framework, including total spend, CPA, LTV ratios, and brand vs. performance marketing splits.
• Work cross-functionally with key partners in marketing and analytics to develop business insights.
• Collaborate with finance on various analyses to identify most efficient marketing tactics and best approach going forward.
• Develop impactful, compelling presentation materials (decks, notes, write-ups, backup materials, etc.) that effectively communicates financial projections, drivers, business performance, risks and opportunities to leadership.
• Conduct ad-hoc analysis and special projects as requested by senior management.

What we look for in you (ie. job requirements):

• University degree in Finance, Accounting, Economics or related subject area.
• Minimum of 5 years shown experience in an analytical and/or planning role at a public company or consulting, banking, tech etc.
• Demonstrated knowledge of CAC, LTV and ROI topics in order to influence decision making and business results.
• Experience with financial modeling and analysis.
• Outstanding analytical skill, with a passion for metrics and data; ability to apply in order to influence and drive decision making.
• Self-starter who is intellectually curious and not afraid to seek out projects independently.
• High competence and passion for sophisticated problem solving applying financial modeling and analysis, including advanced dashboards.
• Excellent communication and interpersonal skills with the ability to build relationships with cross-functional teams.

Nice to haves:

• Advanced degree in business or finance.
• Experience with visualization tools (Looker, etc.) and financial software (Anaplan, Coupa, NetSuite, etc.) is a plus.
• SQL experience working with large datasets and creating data visualization tools (Python and SQL skills are a plus).
• Experience with financial tech, crypto or traditional financial services.

PID: P51476

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range from $127,075 to $149,500 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).