Director, Creative, Art Direction

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 43+ billion in circulation and supported over $1.9+ trillion in transactions in the past year. Circle’s payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Combined, Circle’s suite of services helps companies to participate in a more open, global and inclusive financial system.

What you’ll be part of:

With the mission “To raise global economic prosperity through the frictionless exchange of financial value,” Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you’ll be responsible for:
Circle is looking for an experienced Creative Director with an Art Direction background to join the Circle Creative Lab, in-house creative agency. This role will be tasked with helping to bring our brand voice to life through social, integrated campaigns, advertising, direct marketing, across our brand events, website and other digital properties. Your creative contribution will be instrumental in building the brand and redefining how Circle expresses itself in the world.

What you’ll work on:

• Bring creative-thinking and art direction to brand experience projects and lifecycles (e.g., concept, delivery, campaign, social media, web, and event).
• Developing promotional, multi-channel campaign art directions that performs — for landing pages, social media, paid media, branded events, video, and more.
• Helping to evolve our writing style guide, building segment- and geo-specific rules, and identifying gaps in our existing messaging to suggest ways to strengthen our brand voice.
• Adept at understanding the relationship between textual and visual elements to ensure that the words and images used in creative complement each other.
• Tapping into your love for storytelling to develop engaging content hierarchy and brand messaging systems that distinguish our brands in the market, adapting to needs across media.
• A bias towards brevity, with the understanding that many digital readers have shorter attention spans and limited time.
• You will also support writing and editing content for our employer brand and internal comms.

What you’ll bring to Circle:

• You are totally obsessed with words and their power. You make the complex relatable and understand how difficult “simple” can be.
• You can talk to C-suite, large institutional investors, developers, policy makers, and total crypto geeks (and if you can’t do this today, that’s ok, we know you’ll dig deep to be able to do this tomorrow).
• A passion for or knowledge of the web3/crypto space paired with a proactive eagerness to understand our customers, interview internal stakeholders, and learn on the fly.
• Experience working with legal and compliance teams to develop approved terms and phrases, push to find alignment on rationale and nuance, and write brand creative that follows this guidance consistently.
• Comfortable writing for multiple projects on varying deadlines, working with cross-functional leads for course correction and buy-in.
• Participate in strategic kickoffs and creative reviews; experience working with agile teams, including quick adaptation and iteration.
• Strong communicator who can express ideas clearly — not just on the page (or screen) — but also in presentations and brainstorm sessions.
• Experience collaborating with external creative agencies and freelancers.
• Proactive fearlessness in the face of ambiguity.
• Eagle eyes and problem-solving brain.
• Proficiency in Google Suite, Slack and Macbook preferred.

Minimum Qualifications

• 12+ years of experience as a writing creative in a marketing, advertising, agency and/or in a corporate environment.
• 5+ years of experience managing teams

Preferred qualifications:

• Experience with creative awards and accolades (e.g., Cannes Lions, Effie, Design and Art Direction, etc.).
• Experience writing conversational, engaging, and relatable creative for large-scale B2B/B2C technology brands.
• Experience with lifestyle or experience-focused brands.
• Ability to work in an ambiguous environment and communicate varying points of view to peers, cross-functional stakeholders, and executive leaders.
• A portfolio website demonstrating well-developed concepts and execution.
• Experience hiring and developing mid to senior level art director talent, and a passion for defining and establishing the voice and tone for an emerging brand.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.