A hands on Marketing Lead (ideally B2B-oriented) with 3-5 years of professional experience who is passionate about branding, storytelling and knows how to talk numbers. Ideally, you are skilled in leveraging brand and PR in order to increase Keyrock brand equity among both traditional financial institutions as the ever growing Web3 space. Your core mission will be to put Keyrock's brand and leadership top of mind as thought leaders in the digital asset space and change the perception of Keyrock from being a leading market participant to being perceived as a market driver and innovator.
Job description:
You will be responsible for the operational execution of Keyrock's global marketing strategy. Ranging from conference marketing to online marketing funnel optimizations.
Website, social channels management
Content creation and management
PR and event/sponsorship management
Marketing Performance Reporting and analytics
Competences and skills
Good understanding of DeFi and decentralised projects ecosystem
Strong social media knowledge with a focus on Twitter, Discord and LinkedIn.
Project management and communication skills including the ability to oversee implementation of complex projects
Problem-solving and decision-making skills, with the ability to analyse complex information to identify the key issue/action and drive resolution
Understanding of sales process and public relations dynamics and ability to translate it into action plan within realms of digital assets and DeFi
Operational excellence
Strong analytical capabilities under pressure
Team player
Able to thrive in an autonomous environment
General good understanding of capital markets is a strong plus
Strong written and spoken communication skills, fluent in written and spoken English
Have a minimum of 3 year of professional experience within the field of marketing and/or at least 1 year professional experience in the digital asset space
Founded in Belgium in 2017, Keyrock are cryptocurrency market makers building scalable, self-adaptive algorithmic technologies to support efficient digital asset markets. Through a combination of in-house algorithmic trading tools, high-frequency trading infrastructure and industry expertise, Keyrock provides unparalleled liquidity services to tokens, exchanges and brokerages within the cryptocurrency ecosystem.
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